The most common reason people do not donate is not fear – it is that they never get round to it. Time and accessibility are decisive, which makes employers one of the most effective levers for increasing the number of donors in Sweden.
What can an employer do?
- Let employees donate during paid working hours, about an hour a few times a year.
- Mention the option when onboarding new employees.
- Invite the blood bus to your workplace if you are a large organisation.
- Include blood donation in your sustainability reporting.